Watsons & Gapchinska - 5 years together
The project was implemented with the leading drogerie network Watsons, which has more than 400 stores in 100 cities of Ukraine.
Together with Watsons, we have created a line of cosmetic gift sets with the brand GAPCHINSKA.
Every year for 5 years there is a new collection of gifts, which are very popular.
Client: WATSONS chain stores
Tasks:
- to add value to WATSONS cosmetic products;
- to add an emotional component to the Private Label WATSONS Lucky Day gift sets, increase their sales, in particular, to compete with A-brands;
- to make selling designs and provide themed seasonal deals;
- to stand out among other networks with a unique assortment;
- to enhance the emotional response to the goods.
Our solutions:
- to use lifestyle brand GAPCHINSKA in the design and communication of Private Label WATSONS Lucky Day gift sets;
- to use the brand GAPCHINSKA to enhance the emotional response to impulse buying goods.
Results:
- Watsons GAPCHINSKA sets (shower gels, shampoos, napkins) became commercially successful and showed sales above the set plan, competing with A-brands;
- additionally, there was a line of travel-side cosmetic products and cards with the design of the brand GAPCHINSKA;
- more than 200 SKU products were released, the color range, characters, patterns, and objects were selected for the aroma and properties of each product;
- a charity project “Angels of Watsons” in 2015-2017, in which customers could buy magnets with GAPCHINSKA angels, with the raised money, there were purchased the occluders for children with a sick heart.
If you have any questions, please contact us.