Goose in the metro
The project was implemented together with the Kyiv Metro.
With the help of the exhibition "Goose in the subway", posters and videos, we made the safety rules in the subway more understandable for passengers.
Goose became the hero of more than 200 news and videos, more than 1000 posts on Facebook and pleased passengers through 2400 monitors of subway cars.
For this campaign, the brand received a bronze from the DC*UA Awards "Promotion. New media" and an award in the special category MMR:Co-Creativity of the Year X-Ray Marketing Awards.
Client: Kyiv Metro
The task: to make simple and understandable the language of safety rules in the metro, to modernize the perception of important aspects of behavior in the metro, on which both the safety and comfort of each passenger depend.
- the most relevant brand - the Internet meme Goose who is ready to communicate with passengers of the Kyiv Metro;
- 9 posters on which Goose talks about important aspects of behavior in the metro;
- the exhibition "Goose in the metro" in the lobby of the station "Golden Gate";
- posters with the rules of the goose in the subway cars and subway stations;
- short comic videos on the monitors inside the subway cars, as well as on the official Facebook page of the Kyiv Metro, where Goose reminds passengers about the rules of behavior in the subway.
- people began to read the rules of the subway;
- more than 200 news and videos about Goose and Kyiv Metro collaboration appeared in the media;
- Facebook users have published over 1,000 posts about a non-standard reminder of important aspects of behavior in the subway;
- The brand received bronze in the ADC*UA Awards “Promotion. New media” for this campaign;
- “Goose” won in the special category MMR:Co-Creativity of the Year X-Ray Marketing Awards for the most ambitious and bold collaboration between the brand Goose and the Kyiv Metro.