The Smurfs
ABOUT BRAND
The Smurfs is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. The Smurfs brand was created and introduced as a series of comic characters by the Belgian comics artist Peyo (the pen name of Pierre Culliford) in 1958, wherein they were known as Les Schtroumpfs. The Smurfs franchise began as a comic and expanded into advertising, films, TV series, ice capades, video games, theme parks, and toys. By 2008, the franchise had generated $4 billion in revenue, making The Smurfs one of the highest-grossing media franchises of all time.
Global launch: 1958
Launch in Ukraine:
- Movies in cinema The Smurfs (2011) and Smurf: The lost village (2017)
- New TV Series on PlusPlus channel – Q3 2023
TARGET AUDIENCE
Primary: children 4-12 years
Secondary: adult fans, parents of kids aged 4-12 years
VALUES:
- team spirit
- care of nature
- respect
- tolerance
- faith in the future
- fun
- friendship
DESIGN MATERIALS
Characters
Patterns
elements
patterns
PRODUCTS WITH A BRAND
Services with brands
We help you to create a commercially successful blockbuster product. We provide popular characters and celebrities for product design and advertising. Working with them, you get into the target audience. So you increase your marginality and sales.
FOR MANUFACTURERS
We promote your services through promo campaigns with popular characters and celebrities. Millions of fans love them and can become your loyal customers.
FOR SERVICE PROVIDERS
We stimulate sales growth in retail by launching Private Label and promotions. To achieve this, we work with popular characters and celebrities.
FOR RETAILERS
We help to create a blockbuster product for your client. Our goal is to strengthen the position of your client in the market and to create a competitive advantage for him.
FOR MARKETING AGENCIES
If you have any questions, please contact us.