Prima Maria

PRIMA MARIA

Show The Voice Kids 3 backstage decorated with the brand visual environment
Okean Elzy broadcast video with images of the brand at concerts of the band
Memorial star solemnly opened in 2017 on the "Walk of Fame" in Kyiv

ABOUT BRAND

Prima Maria is a bright, optimistic brand based on the art of Maria Prymachenko, a brilliant and world-famous Ukrainian artist who worked in art naïve style. Throughout her life (1909 - 1997) she created more than 900 unique paintings, a lot of sculptures and embroideries.

Her works radiate the energy of life, the power of nature and the love to all living things. Her works were admired by Pablo Picasso, Marc Chagall, and Louis Aragon.

The main characters of the brand: good animals, fantastic creatures and fabulous birds. These heroes are like situations and people that everyone meets throughout their life journey. Therefore, the universality of scenes and images allows the brand to overcome the borders between cultures and countries.

ABOUT BRAND
ABOUT BRAND

TARGET AUDIENCE

Women and men 25+  

 

VALUES:

  • the life power and energy of the native land
  • peace and kindness
  • self-expression and creativity
  • the harmony of man and nature

 

TARGET AUDIENCE
TARGET AUDIENCE

BRAND EVENTS

2017 - Prima Maria brand was integrated into the MBKFD Spring/Summer 2017 advertising campaign.

2018 - an art installation “Fantastic Animals of Maria Primachenko” was installed on New Year's Eve on Podil.

2019 - an article about the brand was published in the authoritative British magazine of Total Licensing.

2019 - fantastic animals decorated the Ukrainian stand at the Berlinale International Film Festival.

 

 

BRAND EVENTS
BRAND EVENTS

DESIGN MATERIALS

Characters: animals

Characters: animals

Characters: birds

Characters: birds

Objects

Objects

Patterns

Patterns

If you have any questions, please contact us.