L.O.L. SURPRISE

L.O.L. SURPRISE

330+ characters
75+ countries where L.O.L ™ products are sold
Doll № 1 among toys for girls age 6-10

ABOUT BRAND

"L.O.L. SURPRISE!" it is a bright, emotional brand, based on the original dolls placed in a decorated ball.

Today it includes 20 different collections with more than 300 characters, completed with accessories and home pets.
The brand was launched by MGA in the USA in 2016. YouTube channel’s unpacking dolls overview video made this brand popular in the world.
The emotional effect from the surprise purchase and the interest to the unpacking overview videos were so strong that "L.O.L. SURPRISE!" became a bestseller among toys for girls. Number of Fun Club members counts millions of children around the world.

One of the most popular Licensed brands for girls in Ukraine.

Brand "L.O.L.SURPRISE!" is a virtual sensation 12.1 billion views on YouTube-channel
INTERNATIONAL LICENSING AWARDS 2019 Winner in the nomination "Entertainment/Character – Animated"
TOY OF THE YEAR AWARDS 2020 Toy of the year 3 years in a row
ONE OF THE MOST KNOWN LICENSE BRAND IN UKRAINE
ABOUT BRAND
ABOUT BRAND

TARGET AUDIENCE

  • Primary: Girls 6 - 9 years
  • Secondary: Girls 10 -13+ years

VALUES:

  • wow-effect
  • style
  • fashion
  • beauty
  • collectible

 

TARGET AUDIENCE
TARGET AUDIENCE

MATERIALS

LOGO

LOGO

Compositions

Compositions

Characters

Characters

Patterns

Patterns

PRODUCTS WITH A BRAND

placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder
placeholder

If you have any questions, please contact us.